More than 50 speakers on two stages discussed the economics of broadcasting, football, padel, mass sport and the return of veterans to active life
A former player of Karpaty, Dnipro, Shakhtar and the Ukraine national team, UEFA Cup winner and president of FC Karpatski Vedmedi (Carpathian Bears), Artem Fedetskyi visited SBC Summit 2026 in Lviv. During the conversation he spoke about a football project for the socialisation of veterans…
During the panel discussion “Who Pays for Sport: The Economics of Broadcasting, Advertising and Sponsorship” at SBC Summit Ukraine 2026 Lviv, MEGOGO’s commercial director Ihor Zaichuk spoke about the platform’s sports broadcasting business model, work with advertisers and opportunities for…
The head of the Lviv regional branch of the National Olympic Committee of Ukraine, Yurii Turianskyi, outlined at SBC Summit Ukraine Lviv 2026 what the development of sport at the regional level depends on. Among the key conditions he named accessible infrastructure, the work of coaches,…
Petro Adamyk, president of the Ukrainian Rugby Association, spoke at SBC Summit Ukraine Lviv 2026. During the discussion he explained how rugby helps draw children into sport, how many teams take part in school competitions in Lviv region and what costs lie behind developing this area. Adamyk paid…
On 28 October, the VI All-Ukrainian Sports Marketing Conference SBC Summit Ukraine 2026 Lviv took place at Barvy Event Hall in Lviv. The event brought together 673 participants and more than 50 speakers who performed on two stages. The guests included representatives of sports clubs, leagues and…
As part of SBC Summit Ukraine 2026 Lviv, the panel discussion “Who pays for sport: the economics of broadcasting, advertising and sponsorship” took place. The participants discussed how money from broadcasting, advertising and sponsorship works in Ukrainian sport, and what opportunities for the…
At SBC Summit Ukraine Lviv 2026, Anton Nikulin spoke about the ways the city works with business that help attract additional resources for the development of sport. As examples he named holding the Unbroken Games under mixed funding, opening the Hakivka ice arena and restoring school sports…
Director of the State Institution “Mass Sports Agency of Ukraine” Andrii Rebryna spoke at SBC Summit Ukraine Lviv. During the conference he raised the question of drawing into sport people for whom physical activity has not yet become part of everyday life.
Director of the Department of Sports, Youth and Tourism of the Lviv Regional Military Administration Roman Khimiak took part in the VI All-Ukrainian Sports Marketing Conference SBC Summit Ukraine 2026 Lviv. During the panel discussion “Sport as an investment in the future of the Lviv region” he…
Director of the MHP-Hromadi Charitable Foundation Volodymyr Zabela took part in SBC Summit Ukraine Lviv, a conference on sports marketing and business. During the event he spoke about the foundation’s projects aimed at supporting and rehabilitating Ukrainian defenders.
Karate Olympic bronze medallist, co-founder of the DuelDuck startup and the Horuna Cup tournament Stanislav Horuna shared his impressions of the first Sport Business Club Summit, held in Lviv. According to Horuna, the scale of the event exceeded his expectations. He stressed that sport and…
On October 28, the Barvy Event Hall will host the 6th All-Ukrainian sports marketing conference SBC Summit Ukraine 2026 Lviv. For the first time in its history the summit is taking place outside the capital: over 700 participants, over 50 speakers and two parallel stages.
On Wednesday 28 October the VI All-Ukrainian sports marketing conference SBC Summit Ukraine 2026 will take place in Lviv for the first time — the announced speakers include KNUCA rector Oleksii Dniprov.
